As a fortune teller hobbyist, Cherie Dent-de-lion wanted to combine her interests and open a floral shop that allowed her clients to have a one-of-a-kind experience when choosing a bouquet. Cherie meets her clients by appointment to read their aura and chooses her flowers and plants stem-by-stem to match her clients' needs.
The brand embodies Cherie's mystical approach to florals. A series of symbols and logo marks were created to expand the brand's story. Some symbols are hidden on various brand interactions such as the potted plant identifiers which are buried in soil.
Student work at Shillington, February 2016.