Harlem: an annual report
Appealing to developers while having personal reservations about contributing to a culture of laissez-faire attitudes towards gentrification led to a more conceptual approach to the art direction of this particular brief.
While gentrification brings many benefits to a neighborhood, it also sterilizes the area and erases the stories of those who have lived there for generations. I likened the act of this displacement to glaucoma and its deterioration of sight.
The analogy resulted in image manipulation with material associated with visuals and eye exams such as visual field charts and floaters.
Student work at Shillington, February 2016.