Annual Appeal for Donations - Campaign
School of St Jude - Your Donation in Action
Process & Results
Every year, The School of St Jude runs a campaign as their main push for donations. Rachel and I set out to focus on one student as our ‘hero’ to represent a typical St Jude story emblematic of what’s possible when a donation is made.
I storyboarded and directed the team. Rachel wrote and organized logistics with the student and his family.
The video was a success, with donors emailing in from Australia with their positive feedback, which was a first for a campaign at St Jude’s.
Team
Writers
Rachel Bartley & Connie Leung
Video
Godfrey Magari
Photo
Francis Stephen